Do you own a small business and are looking to grow, but your business does not generate enough funds initially to pay for heavy marketing activities? Then adopting digital marketing is the way to grow your business.
Let us read through.
Owning a business is a privilege, and it requires continuous day and night efforts to build a small business into a grand empire. Never forget that every big brand today was a small startup.
As technology has dramatically revolutionized, so are marketing practices. A buzzword today in the world of marketing is Digital Marketing.
Digital Marketing is cost-effective, gives better analytics of your marketing plan, and is fruitful.
Let us move ahead understanding how to grow your business.
Here are 13 EVERGREEN digital marketing strategies that every business can adopt at the initial stage.
1. Create a website
The question that arises is why websites are important for small businesses?
It is crucially important that you have a web presence irrespective of your business type, as 81% of people perform some type of online search before purchasing a product or a service.
The reason for such behaviour is most of us have become lazy and need everything at our fingertips.
Another reason is that having a website increases your chance to be visible to your right customer at the right time.
If you search for a small business such as an ice cream parlour or a multinational business such as a rocket launching firm, you will find that every business is online. The one which is not online is losing a great deal in the market.
So, how to create a website?
- First, you need to register your domain name. You can use services such as hostinger, Godaddy, Namecheap, BigRock etc.
- Second, You require a web hosting company to get your domain name on the internet to be visible. Companies such as Hostinger, Bluehost, Hostgator etc. provides web hosting services.
- Third, Prepare a content strategy and your website layout
- Fourth, Include the desired pages as per the layout you have designed.
2. Include Blog writing
According to optinmonster.com, 70 million posts are published every month by various WordPress users, and each month, approximately 409 million people view more than 20 billion pages.
This is why a business needs a blog as there is a demand for the right knowledge and the need for a quality blog as the competition is high.
You can create a blog page on your market niche. For example, you sell paintings, then can create a blog page on different paintings around the world. Or if you are into Travel ticket book services, maybe you can write detailed articles on places to visit in a particular season.
So How much time it takes to write a blog?
On average it takes about 2 to 3 hours to research and write an average blog article.
But still, your proficiency and experience play an important role. You can develop writing skills on the job while developing regular content for your website.
3. Vouch for SEO
Search engine optimization a.k.a SEO is a digital marketing strategy that will help your website rank better on the “search engine result page” (SERP).
In layman’s terms, SEO will help you occupy a rank on the first page of Google, whenever someone searches for keywords related to your business.
The importance of your website ranking higher will never fade. It is a proven fact that websites that rank on the first page of a search engine get 31.7 % of all clicks.
But there is a Catch.
Google search engine changes its SEO algorithm about 500 to 600 times a year as estimated by MOZ and therefore it will only be tougher to compete in 2021.
So, What can you do to cope up with these algorithmic changes?
- You need to analyze your website and your competitor’s website.
- You can use ubersuggest, semrush.com, moz.com, ahrefs to keep track of your competitors and check for how many keywords your website or your competitor’s website is ranking high.
- You can use these tools (ubersuggest, semrush.com, moz.com, ahrefs ) to check how many backlinks you and your competitor is receiving.
Then you can include the missing keywords on your website content (Description, headlines, subheadings, etc.) and use white hat techniques for building backlinks and rank better.
Then you can include the missing keywords on your website content, but make sure you are using white hat SEO techniques. You can insert keywords in the description, headlines, subheadings, etc.)
4. Keyword research is a must for Digital Marketing
One of the most important strategies for small businesses in India or anywhere in the globe is to perform fresh keyword research for your website content regularly.
Choosing the right keywords for your website helps you be found among various similar websites or businesses like yours.
There are free keyword research tools, one of the most popular tools to use is the Google Keyword Planner tool provided by Google Ads, where you can search for the relevant keywords to rank for. But that will work when you are setting up a Google Ads account and have the intention to advertise your business online.
Google also provides you suggestions when you type your query on the Google search bar. The automatic suggestions can be considered a long-tail keyword.
Other free keyword research tools are from cleverads.com, wordstream.com, Soovle, to name a few.
5. Leverage Social Media
Social media is a boon to marketers.
Digital marketing is not entirely different from traditional marketing the only major difference is the mode of communication.
Traditional marketing is not completely eradicated, there are still strategically placed billboards in the market.
What has entirely changed is consumer behaviour. Most of the consumers are using social media, and that is what makes social media platforms so powerful.
You need to be there, where your prospects or consumers are.
Creating and strategically maintaining social media presence increases your views and visibility and attracts the right customers.
So, how to leverage social media?
Use the S.M.A.R.T framework for your creating your social media goals, whether it is Facebook, Instagram, Twitter, or LinkedIn.
The SMART stands for the goals which are:
You should also create or join social media groups where you think your prospects would be and participate in discussions related to your business or viewpoint.
Creating social media presence will also provide you with new opportunities to expand your business or to track real-time feedback and improvement points.
Another importance should be given to the response time. The response to a query or suggestions by your prospects should be managed without delay.
6. Get Involved in Forums
Quora, Reddit, and Tumblr are famous forums where you can learn about your audiences and their queries. You can also join as an expert and gain credibility as well as promote your brand and business.
7. Add a comment on relevant blogs
Commenting on a relevant blog with a valuable point of view and leaving your website URL as a reference, gives you needed exposure and increases your networking opportunities and increases traffic on your website.
8. Create an Email List
Email address lists should not be ignored by startups and small businesses, as in long run, they will help you for generating leads for your business.
Marketers believe that email lists are an asset for your company and much more powerful than all social media platforms.
It is also a fact that email is likely to be considered by your prospects than your social media posts.
How can you build an email list?
You can create an email signup form, from Convertkit or Mailchimp and insert it in your website so that you can collect the email id of your website visitors.
You can also create social media ads (Facebook ads, Instagram ads, LinkedIn ads) for your products or services. By using social media ads you can not only collect emails but also create ads for specific demographics (age, gender, location, etc.) at a budget-friendly cost.
So start collecting emails via your website or Facebook ads.
9. Create significant YouTube content
Video marketing has significantly grown over the past few years. Using video content can help you take your business to new audiences and it’s free to use.
Youtube is the second largest search engine, after Google and so the user base is extremely high. You can also monetize your youtube channel to get those extra monetary benefits.
All you need is great content that follows the three E’s strategy i.e. Educate, Entertain, and Engage your audience.
Make sure you perform SEO for your video content. Some important points to take care of are while creating YouTube content are:
- Use an attractive channel art
- Perform keyword research on the title of your video
- Use an attractive thumbnail that matches your content. Make sure it does not seem like clickbait. A clickbait can do more harm than good to your brand.
- Use relevant hashtags in the description and write a clear description.
- Add your other video links and website links with your contact information
- Use timestamp for long videos
10. Setup Google alert
It is free, it is easy to use, and it is worth it. You can set up Google alerts for getting an alert via an email, every time there is a direct or similar search for products or services that you offer.
It can also be used for tracking mentions related to your brand.
How can you set up Google alerts?
- Click on this website google.com/alerts
- Enter the word that you want to track
- Choose how often you require to be alerted
- Choose the source for your alerts
- Choose “all results,” or “only the best results” based on your preference
- Select the email address where you want your alerts to be mailed
- Then click create an alert
You can also set up alerts to keep a track of your competitors.
11. Make sure to use Google Analytics
Google Analytics is a popular tool from Google. It is used to analyze the traffic data on your website.
Google Analytics is free to use and automatically collects the data. You just need to set up Google Analytics on your website using Site Kit. (for WordPress website).
The insights from Google Analytics can then be used to shape strategy for your online business and publish or write.
12. Get help from Digital Marketing Agencies or Digital Marketers that specialize in promoting small Business
Get help from Digital Marketing agents or freelancers that specialize in promoting small businesses.
There are good digital marketing agencies and digital freelancers that provide you necessary services for digital marketing, without charging you extra.
If you are a sole proprietor or a business that wants to focus on your niche and outsource marketing services, then it is a good idea to reach out to budget-friendly digital marketing freelancers.
I am a digital marketer myself. I provide overall digital marketing services such as SEO, SEM, SMM, Content management and help you design effective digital marketing campaigns and ads. You can contact me here.
13. Keep your vision and mission statement Clear
Every business should define its goals and build strategies to achieve those goals. Digital marketing is one of those strategies.
Due to COVID 19, the marketing practices are completely digitalized today. Having a full-proof digital marketing plan is a necessity.
Having a practicable mission and vision statement promotes your business internally, provides a pathway to your business and employees, as well as let your audience know where you want to be, and helps you gather stakeholders support.
Any business can leverage these simple practices for promoting its brand. All you need to have is a small budget, a lot of time, and a willingness to learn, unlearn and grow.
Companies are spending a lot of money on marketing practices, but nevertheless, these strategies are effective and evergreen.
Do you have any other strategy in mind that works for you? Do let us all know in the comments below.